WELCOME TO HELLTHOVEN LAB
Hellthoven Lab is an independent space dedicated to musical deconstruction, noise experimentation and raw artistic expression. Born from the idea of creating a small underground label, the project quickly outgrew the limitations of a traditional “records” structure — the bureaucracy, the tax burden, and especially the creative confinement of being restricted to music alone.
Instead of becoming a label, Hellthoven Lab became what it always was at its core: a DIY experimental environment where sound, image and culture collide without rules, polish or corporate expectations. The focus is on noise, noisegrind, industrial noise, techno‑noise and hybrid forms that reject the sanitized standards enforced by algorithms and mainstream platforms. Imperfection is not a flaw — it is the human signature.
The crackle, the distortion, the uneven cut, the unstable rhythm, the “wrong” choice that only a human would make… that is the point.
Hellthoven Lab embraces the idea that technology should be a tool — useful for organizing, correcting or suggesting — but never a substitute for the creator. A fully AI‑generated work has no DNA, no scars, no fingerprints. Here, the priority is the human process, with all its chaos and irregularities.
Noise Reigns Supreme
Everything that the corporate world rejects — everything that doesn’t fit the “clean”, “safe”, “predictable” mold — finds a home here.
Hellthoven Lab exists for the artists, outsiders, experimenters and curious minds who still believe in the value of noise, distortion, texture and the imperfect beauty of human creativity.
AI cannot generate creativity
As the project expanded, so did its scope, now opens space for multiple forms of independent creation:
- Graphic design and visual identity
- Video editing and experimental visuals
- Printed media (zines, booklets, posters)
- Photography and visual documentation
- Event promotion and underground initiative
Who Is Hellthoven Grantor?
Hellthoven (or Hellthoven Grantor) is the artistic name of Rafael Elias, an independent creator, noise experimentalist and member of ABRAMUS (Brazilian Association of Music and Arts) — membership code 11035291.
Rafael created the band Atomic Bomb back in 1998, using samples from other bands and mixing his own growling vocals on a computer with a plastic microphone. He has used the pseudonym Hellthoven since the beginning of Atomic Bomb; he is theoretically the band's vocalist.
Beyond the artistic identity, Rafael Elias is also the owner of the Brazilian company registered under CNPJ 57.139.458/0001‑43.
For international visitors: In Brazil, a CNPJ is the official registration number of a company, similar to a Business ID, Tax ID, EIN, or Company Number in other countries. It allows anyone to verify that the business is legally registered and active. Click here for public verification or emission Of registration certificate and registration form.
Email for legal issues: rmeliaspj@gmail.com
The man behind the mask
(By Rafael Elias)
Looking back, I realize it was for the best that I never formed a “real” band with traditional musicians. All those garage bands from that era fell apart, faded away, disappeared without leaving a trace.
But Atomic Bomb doesn’t disappear.
Atomic Bomb never ends!
The name Hellthoven has been in use since 1998 and was originally created as the stage name of the vocalist behind Atomic Bomb. The word is a fusion of “Hell” and “Beethoven” — a direct homage to one of the greatest musical geniuses of all time, and an artist I’ve admired since childhood.
The intention was never to create a literal meaning, but to carry a symbolic connection between extreme sound and classical brilliance.
In the early 2000s, I recorded a track titled “Hell The Oven”, which plays with the phonetic similarity of the name and could be interpreted as a contracted form (in the same way Manowar comes from Man of War)
However, this is not the origin of the name.
The artistic identity Hellthoven comes strictly from the reference to
I highlight this because Hell The Oven appears on The Grantor, the project with the widest visibility so far — including platforms like Gaanas. To avoid confusion, it’s important to clarify that the true origin of the name has always been the homage to Beethoven, not the later wordplay.
Reversing the Logic: How the Strategy Actually Worked
Most people today try to become influencers first — chasing followers, posting endless videos, feeding the algorithm, and helping billionaires get even richer in the process. I did the opposite.
With zero followers, zero visibility, and no algorithmic relevance, I built everything alone and used a completely different approach: instead of begging the system for attention, I forced it to react.
While others try to climb the algorithm, I subverted its logic.
What began as an unclassifiable aberration has carved its own path. Noiseshitalcoholicgrind is no longer just a description; it has emerged as a recognized style within the Bandcamp ecosystem and the global underground.
The Projects
The chaotic universe is divided into three distinct projects, each one representing a different facet of noise‑based experimentation.
Atomic Bomb
In 1998, Atomic Bomb emerged without the mastery of traditional instruments. Paste, and Distort" method, converting hardware limitations into an ontological virtue. Atomic Bomb is the most extreme and abrasive of the three projects — a space dedicated to noise, noisegrind, industrial noise, chaotic textures and sonic deconstruction. It carries the raw, imperfect, DIY spirit of underground noise culture, embracing distortion, instability and the human element that algorithms try to sanitize. Atomic Bomb is not about polish or precision; it is about impact, texture and the refusal to conform.
Atomic Bomb Website
Hellthoven (Artist Identity)
Hellthoven is both the artistic persona and the conceptual backbone behind all projects. It represents the creative mind, the authorial fingerprint, the human imperfection that defines the work.
While technology is used as a tool — for organization, editing or refinement — the creation itself is always human. No fully AI‑generated works, no artificial “perfection”, no algorithmic smoothing. Hellthoven stands for authenticity, experimentation and the preservation of artistic DNA.
Below are two covers that refer to the early 2000s; the cover with the drawing is an artwork by the artist himself, Rafael (Hellthoven), and the other image was edited on Photoshop 7.0, the only metadata that was recorded.
Originally, Hellthoven was meant to replace Atomic Bomb — until the lost archives resurfaced. It felt like the project refused to die.
Hellthoven’s sound ranges from noise, and grindcore to extreme experimentation, mixing unexpected genres, always with a handmade (DIY) feel: raw recordings, direct distortions, and improvised microphones, all with an unfiltered noise aesthetic.
Grantor
A descent into vocal degeneration and abrasive electronic collapse. It exists in the space between noise, satire, cultural commentary and algorithmic subversion — a project that embraces both sonic extremity and conceptual unpredictability.The “Donald Duck with Diarrhea” vocal style is pushed to its limit — unstable, broken, and intentionally wrong
Grantor is the project that emerged from the collapse of Atomic Bomb and Hellthoven. This is the most degenerate, most unstable, most unpredictable project—vocals that are distorted to the limit, fragmented rhythms, noise as a language, an aesthetic of decay. He cannot even be included in the list of distributors, basically because of the names on the songs and the cover illustrations, always featuring “vocalist” Donald Trunck, who has no connection to politics, his name is TRUNCK. Albums available exclusively at Bandcamp or YouTube.
The project gained unexpected visibility after the release of The Grantor, an album that spread organically through Bandcamp and YouTube and eventually reached international platforms such as Gaana in India. Because of the unconventional promotional strategy and the chaotic nature of the metadata surrounding it, search engines began generating their own interpretations of what “Hellthoven Grantor” was supposed to be. Some descriptions labeled it as an “archetype”, others as a “distinguished sonic architect”, and many more appeared without any direct input from the artist.
ARTISTS AND REALESES
Check out the releases that are now available on the music platforms online!
A Story of Resilience
Doguinha wasn't born in a boardroom; she was rescued from the streets of Sumaré, São Paulo. When we found her, she was severely infested with ticks and facing a life-threatening case of tick-borne disease. The veterinarian’s face said it all: the odds were against her. But through meticulous care, daily medication, and sheer will, she made a miraculous recovery.
The Heart of the Pack: Today, she is "totally crazy" in the best way possible. She lives in perfect harmony with our senior dog and a rescued cat who truly believes Doguinha is her mother. Their bond is unique—they play, they groom each other, and the cat even brings "gifts" (from lizards to rats) as a tribute to her protector. Doguinha represents the Hellthoven spirit: no malice, pure energy, and an unbreakable will to survive. And that's because Doguinha is Hellthoven's Official Mascot.
Hellthoven is the dirtiest, most experimental side of the grind/noise I've been making since the late 90s. There's no filter, no algorithm calling the shots, and no “clean” sound. It's just noise, mistakes, distortions, raw recordings. Hellthoven isn't dependent upon any platform in order to exist.
The raw, unfiltered side of Hellthoven. This channel is dedicated to Noise, Grindcore, and Industrial experimentation. In compliance with platform standards, all audio hosted here is 100% human-made—no AI algorithms, just visceral sonic output and manual distortion. Pure. Human. Extreme.
Hellthoven's Official SoundCloud: soundcloud.com/hellthoven
Follows on Instagram: instagram.com/hellthoven
Contact
Reach out to us for collaborations, distribution inquiries, or general questions. We welcome independent creators, experimental projects, and anyone aligned with our artistic vision.
Subscribe
Join our mailing list to receive updates on new releases, exclusive tracks, artist announcements, and underground content you won’t find anywhere else.